Coca-Cola Arctic Home
Coca-Cola Company + World Wildlife Fund partnership
For the first time in history, we changed the color of the classic Coca-Cola red can, raising awareness and funds to help create a safe haven for the polar bear—an Arctic refuge. On top of print, digital, social, and OOH, we created custom Slurpees and Big Gulps, did a full 7-Eleven takeover, and created a mobile game.
