Boeing believes when you combine art and science, you build something better. In this case, we set out to create a simple example of what Boeing engineers do on a daily basis: solve complex, novel problems using their technical know-how and ingenuity. Boeing Flypaper takes the form of paper airplanes, a tangible and approachable way to highlight creative problem solving in engineering. We aim to inspire the best and brightest young minds to pursue a career in aerospace engineering, particularly at Boeing. We explored different media opportunities to best allow kids, high schoolers and even college students to engage with Boeing Flypaper, to ultimately demonstrate that aerospace engineering is a creative endeavor.